Blush Cream
#FBF3EF--background
Page background, soft surfaces
The device
Meet grace. the hub
A soft, glowing companion that lives quietly in the home. Smooth matte shell, warm pink halo — designed to feel like a calm presence, never a gadget. Just a gentle light that listens, remembers, and reassures.
Soft form
Matte dome, gently rounded — calming to look at, easy to live with.
Warm halo
A pink glow at the base signals presence without ever feeling clinical.
Quiet presence
Designed to disappear into the home until it's gently needed.
The family
Accessories that extend grace.
Quiet companions that work alongside the hub — each one carrying the same warm halo, the same gentle presence.
posy.
The smart pillbox
A little daily ritual, gently confirmed. posy lights the right compartment at the right time, and grace offers a warm reminder — then quietly logs what was taken for the family.
moss.
The bedside mat
Soft underfoot, quietly aware. moss senses the first step out of bed at night, glows a warm path to the bathroom, and lets grace know your loved one is up and about.
petal.
Room presence & fall detection
Quiet awareness in every room. petal uses gentle radar — never a camera — to sense presence and detect falls in bathrooms, bedrooms, and hallways, even in complete darkness. Privacy first, always watching over, never watching.
sprig.
Bluetooth safety pendant
A discreet jewellery-style pendant that helps grace detect when an older person may have left home. sprig works with the grace Hub to quietly monitor presence through Bluetooth range and notify family if the wearer moves away from the home environment.
Brand guide
The look, voice, and warmth of grace.
A living reference for how we present grace — from the soft pink period on our logo to the gentle words we choose. Everything here exists to make families feel held.
Apparel
Polo, jumpers & tote specs
grace.
Care that fits your everyday
Email signature
Playfair Display & Inter
Playfair
Inter
Typography
Display & body fonts
Color palette
6 tokens with usage rules
Download brand guide (PDF)Logos, color, typography, apparel, email signature & templates · A4
Vector logos
Download the wordmark
Scalable SVG files, transparent backgrounds where appropriate. Use the version that gives the period the most warmth on your surface.
Monotone wordmark · SVGNeed EPS or PDF logos? They're packaged inside the brand guide PDF above.
Apparel & merchandise
Apparel & merchandise
Wearables and everyday carry that quietly carry the wordmark — embroidered, screen-printed, and woven in our palette.
1Polo shirt
Cream piqué · chest embroidery in dusty rose with warm pink period
2Jumpers
Soft oatmeal fleece · chest wordmark in plum charcoal with warm pink period
3Tote bag & lanyard
Natural canvas tote · warm pink lanyard with repeating wordmark
Email signature
A warm sign-off, every time
Generous whitespace, a friendly portrait, and the wordmark held to the right by a soft pink rule. Name in Playfair Display, details in Inter.
Sarah Mitchell
Family Wellness Advisor
grace.
- sarah.mitchell@gracecare.co.nz
- +64 21 555 4567
- gracecare.co.nz
grace.
Care that fits your everyday
Voice & tone
We speak the way a trusted friend who happens to be a nurse would speak: warm, calm, knowledgeable, never clinical, never salesy.
We say
- “You shouldn't have to do this alone.”
- “A free, no-pressure conversation.”
- “Relief for you, dignity for them.”
We don't say
- “Patients” — we say loved ones or parents.
- “Suffering from” — we say living with.
- “Limited time offer” — never.
Logo
Always lowercase, set in Playfair Display, with a warm pink full stop. The period is a quiet promise — calm, finished, here for you.
grace.
grace.
grace.
Do & Don't
- ✓ Keep the wordmark lowercase
- ✗ Never capitalize “Grace” in the wordmark
- ✓ The period is always warm pink (or inverted on pink backgrounds)
- ✗ Don't outline, shadow, or rotate the logo
Color palette
Soft pinks and warm creams carry the brand. Warm pink is reserved for primary calls to action and the logo period — it should feel like a gentle nudge, never alarming.
Plum Charcoal
#3D2A35--foreground
Body text, headings
Dusty Rose
#D9A3A6--primary
Accents, icons, eyebrow text
Warm Pink
#E8758A--accent
Primary CTAs, logo period
Soft Petal
#F2DEDC--secondary
Section bands, hovers
Muted Mauve
#7A6470--muted-foreground
Supporting copy
Typography
Display · Playfair Display
Aa Bb Cc
Care that brings calm.
Used for headlines and the wordmark. Weights 500–700.
Body · Inter
Aa Bb Cc
We don't just supervise; we connect. We focus on emotional well-being and combating isolation.
Body 17px / line-height 1.6. Weights 400–600.
The kit
Everything in one download
- · Logo lockups & clearspace
- · Color palette & tokens
- · Playfair Display & Inter typography
- · Business card design
- · Letterhead template
- · Email signature with portrait
- · Polo, jumpers & tote apparel specs
- · Stationery specifications