About grace

Big enough to trust. Small enough to care.

grace was founded on a simple belief: families navigating memory loss deserve more than a clipboard and a uniform. They deserve a partner.

An elderly mother sitting with her adult son at home, holding hands warmly

Our story

It started with Judith — Phil's mother. She suddenly began showing signs of early dementia — repeating questions just minutes apart, asking how her grandsons were doing, what they were up to at work, what their interests were. Phil would answer warmly, detailing their lives. Two minutes later she'd ask again. And again.

At the time, Phil was already deep in AI voice agent technology. Watching his mother's struggle, he realised the solution was right in front of him: a digital companion that would always reply with patience, warmth and care — never frustrated, never tired. One that could also remind her to take medication, check in throughout the day, and bring a consistent, reassuring presence into her home.

That was the beginning of grace. Not a corporation, not a gadget — a companion born from a son's love for his mother, built to give every family the same peace of mind Phil wished he'd had from the very start.

What we believe

Our core values

Dignity

Every interaction honors who your parent has always been.

Patience

Memory care moves at the pace of trust, not the clock.

Transparent communication

You always know what's happening — no surprises.

Family-first

You're not a client. You're a family we're walking beside.

Privacy & security

Private data doesn't leave the house because it can't — that's how grace is built. Families receive conclusions, never recordings or transcripts.

Ready when you are

Meet the team behind your peace of mind.

Schedule a relaxed introductory call — no pressure, no obligation.